Choropleth maps are a compact way to translate messy regional data into a single, persuasive visual. For seed-stage startups pitching investors, a well-crafted choropleth can turn abstract market size talk into a clear geographic story about opportunity, prioritization, and scale. This article explains why startups use choropleths for TAM, how to design them for investor … Read more
Free mapping tools are everywhere. They are easy to access, familiar, and often good enough at the very beginning. For early-stage use, internal exploration, or quick one-off visuals, free maps can be perfectly reasonable. But many businesses continue using free maps long after they have outgrown them, and that decision quietly creates risk. For mapsandlocations.com … Read more
Stakeholder buy-in rarely fails because of disagreement. It fails because of misalignment. Different stakeholders look at the same data and walk away with different conclusions. In organizations where decisions span regions, markets, or facilities, this problem becomes worse. Geography adds complexity, and complexity slows consensus. This case study explains how a U.S.-focused organization used interactive … Read more
For large retail chains in the U.S., expansion decisions are rarely constrained by ambition. They are constrained by clarity. Leaders know they want to grow, but struggle to see where growth makes the most sense, how fast it should happen, and which regions should be deprioritized. When expansion data lives in spreadsheets, market reports, and … Read more
In U.S. real estate, long sales cycles are rarely caused by lack of interest. More often, they are caused by lack of clarity. Buyers, investors, and tenants struggle to understand location trade-offs, market context, and future upside. When location information is fragmented across spreadsheets, brochures, and verbal explanations, deals slow down. This case study explains … Read more
Presenting geographic data to U.S. executives is very different from presenting it to analysts, engineers, or operations teams. Executives are not evaluating the data itself. They are evaluating decisions. Your maps and geographic visuals are successful only if they help leaders understand risk, opportunity, and direction quickly and confidently. Many organizations fail here. They show … Read more
Maps inside presentations are not engineering artifacts — they are communication tools. In boardrooms, pitch decks, investor updates, sales demos, and strategy reviews, a map’s job is not to be technically correct in every possible dimension, but to make one idea instantly legible. For this reason, designers — not engineers — should control maps in … Read more
Maps are no longer just paper folds or static screenshots — they’re products. For U.S. clients deciding between interactive and static maps, the choice is driven less by novelty and more by specific business goals: clarity of message, user task, budget, and technical constraints. This article breaks down the practical differences, typical use-cases, decision factors, … Read more
Executive presentations are high-stakes environments. Decisions made in boardrooms shape capital allocation, strategy, risk appetite, and organizational priorities. In these moments, clarity, credibility, and focus matter more than familiarity. Yet many teams still rely on screenshots of Google Maps in executive decks—often without realizing how much this choice undermines their message. Google Maps is an … Read more
For many US businesses, maps begin with convenience. A quick embed, a familiar interface, and instant recognizability make Google Maps the default choice. But as companies mature, scale operations, or move into data-driven decision-making, a critical question emerges: Should we keep using Google Maps, or invest in custom maps? The answer is not about which … Read more